Sunglass Style NZ — Authorised Stockist
Hugo Boss
Command The Room
Precision-engineered eyewear for the man who sets the standard.
Shop Hugo BossThe Brand
The Architecture
of Authority
Hugo Boss launched its first eyewear collection in 1993, bringing the same architectural precision that defined its Metzingen-rooted tailoring into optical and sun frames. What distinguishes BOSS eyewear is the construction detail: heavy-gauge acetate fronts with reinforced core wire, titanium-alloy rimless builds engineered to sub-millimetre tolerances, and signature metal temple badges that serve as both hardware and brand mark. For the New Zealand wardrobe — where boardroom demands meet weekend outdoors — BOSS delivers frames that hold their proportion whether you're in a suit on Lambton Quay or on the water off the Hauraki Gulf.
1924
Founded
Hugo Boss AG established in Metzingen, Baden-Württemberg, Germany
1993
Eyewear Launch
First BOSS eyewear collection — tailoring codes translated into optical precision
50+
Countries
Global distribution across flagship markets including New Zealand
Structure Is The Ultimate Form Of Style
— Hugo Boss Eyewear
Editorial
Engineered
To Lead
The BOSS wearer doesn't dress to fit in — he builds environments other people walk into. These frames are designed for that posture: clean geometry, controlled detail, nothing that apologises for itself. From a breakfast meeting in Britomart to the departure lounge at Auckland International, BOSS eyewear holds its line exactly where it should.
Explore The RangeExpert Curation
Why We Love It
01
Metal Badge Hardware
The brushed metal BOSS temple badge isn't decorative — it's a structural anchor that reinforces the hinge zone while doubling as the brand's most visible design signature.
02
Rimless Engineering
The BOSS 1925 FS uses a titanium alloy that achieves the strength-to-weight ratio of surgical instruments, making a frame this minimal feel genuinely secure across an all-day wear.
03
Acetate Geometry
Where other brands round off their frames to play it safe, BOSS cuts square corners with a flat brow line that reads confident at any distance — exactly what the tailoring codes of the house have always demanded.
Need To Know
Everything You Need To Know About Hugo Boss
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Sunglass Style is New Zealand's leading authorised luxury eyewear stockist, with the exquisite, curated collections available in our premium stores and online at sunglassstyle.co.nz. Buying from an authorised retailer means you get genuine frames, full manufacturer warranty, and access to the correct replacement lenses and repair services. All Sunglass Style stock is held in New Zealand — online orders are dispatched same day via NZ Post with overnight delivery. Same-day delivery is also available for eligible addresses.
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Hugo Boss sunglasses at Sunglass Style NZ are priced from $399 to $499, positioning them in the accessible end of the premium designer eyewear market. For that investment you're getting frames built to European CE optical standards, genuine manufacturer warranty, and the kind of construction — reinforced acetate, titanium rimless builds, precision metal hardware — that holds up over years of daily wear. Compared to fast-fashion eyewear at a fraction of the price, the cost-per-wear calculation on a BOSS frame is straightforward.
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Yes. All sunglasses sold at Sunglass Style provide full UV400 protection — meaning they block 100% of UVA and UVB rays up to 400 nanometres. That's the highest level of UV protection available, and it applies across the entire range regardless of lens type. New Zealand has some of the highest UV radiation levels in the world, so this matters more here than in many other countries. Whether you're choosing a light gradient tint or a dark polarised lens, the UV protection is always the same: full UV400.
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Square and rectangular frames suit oval, heart, and diamond face shapes well, as the defined corners add structure where the face naturally tapers. If you have a stronger jaw or square face, consider rounder or oval silhouettes that soften strong jaw lines — an oversized aviator silhouette will complement proportions without losing presence. Of course, face shape is a starting point, not a rule — the best frame is the one that feels like you. Colour, personal style, and confidence all matter as much as geometry. The luxury eyewear range at Sunglass Style is wide enough to suit everything from understated elegance to full glamour. If you're shopping in store, our team can help you work through the options. If you're buying online at sunglassstyle.co.nz, we offer refunds on purchases that don't work for you — so you can try with confidence.
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When you buy from Sunglass Style, authenticity is guaranteed. We purchase exclusively from brand manufacturers and authorised distributors — so every frame in our stores and on our website is 100% genuine. All sunglasses come in original branded packaging and with relevant documentation. If you ever have any concerns, our team is happy to help. Buying from an unauthorised third-party seller or marketplace carries real risk — grey market and counterfeit eyewear is common, and often undetectable without expertise. Purchasing from an authorised stockist like Sunglass Style is the only way to guarantee you're getting the real thing, along with the correct manufacturer warranty and access to legitimate repair and lens services in New Zealand.
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Sunglass Style has been New Zealand's leading luxury eyewear retailer for over 20 years. Our stores are in premium locations across the country, staffed by experienced teams who know eyewear and fashion. We're an authorised stockist for the world's top eyewear brands, all stock is held in New Zealand, and we offer same-day dispatch with overnight delivery on most online orders. Whether you're shopping in store or online at sunglassstyle.co.nz, you're buying from a retailer that stands behind every purchase.
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Sunglass Style is an authorised stockist for over 50 premium eyewear brands in New Zealand. The range spans luxury designers including Prada, Miu Miu, Tom Ford, Gucci, Victoria Beckham, Versace, Saint Laurent, Dior and Celine, through to premium sport and lifestyle brands such as Ray-Ban, Oakley, Maui Jim, Carrera, Smith, Polaroid and Dirty Dog. For the full brand list visit sunglassstyle.co.nz/brands/
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We have 10 stores across New Zealand — Albany, Newmarket, Onehunga, Sylvia Park, Hamilton, Mount Maunganui, Palmerston North, Tawa (Wellington), Hornby and Riccarton (Christchurch). For addresses, contact details and opening hours visit sunglassstyle.co.nz/stores/
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Sunglass Style offers refunds on online purchases that don't work for you, within 14 days of purchase. Every order includes a pre-paid return courier bag — just repack in the original packaging and send it back. A $6 contribution toward return costs is deducted from the refund amount. For in-store purchases, we offer exchange or store credit within 14 days. Because our store teams help you find the right fit before you buy, we don't offer change-of-mind refunds on in-store purchases.
